Selon Brandon, la problématique s'exprime ainsi :
"Your instinct may tell you that some of the DNA-like attributes of Web 2.0 have been around for some time, and in truth, many have. So why didn't we see Web 2.0 offerings popping up years ago? Because these older attributes, while significant, weren't enough to produce viable Web 2.0 products."Un article très instructif qui met en perspective l'évolution de cet écosystème.
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